Programme Overview
The overall aim of this programme is to equip students with important roles in marketing and the contribution of marketing to the success of business enterprise. This programme enables students to master essential marketing theories linked to marketing practices, be able to apply them to various marketing environment and gain early exposure to the use of marketing analytics. Students can identify the roles of traditional and digital advertising and integrated communication across marketing communication tools, and be able to apply pricing knowledge and major social criticisms of marketing. Thus, as intended by Malaysia’s Higher Education Blueprint 2015-2025, students will be ready to become global corporate citizens.
EnquiryWhy Join Us
Despite the rapid changes in the business environment, the course will help the graduates develops critical thinking and boost their communication skills effectively.
The course will open doors to vast employment opportunities in marketing related professional fields.Students will be awarded International Certification in Advanced Digital Technologies by CASUGOL.
Career Pathway:
- Market Research Analyst
- Marketing Executive
- Product Executive
- Sales Executive
- eCommerce Marketing Executive
- Advertising / Promotion Executive
- Brand Manager / Strategist
Intake Dates 2024: August
Programme Structure & Courses
Year 1
- Financial Accounting 1
- Principles of Microeconomics
- Principles of Management
- Business Statistics
- Information Technology for Business
- Management Accounting 1
- Principles of Macroeconomics
- Business Law
- Principles of Marketing
- Discovering Oneself
- Engaging the World
Year 2
Elective 1*- Consumer Behaviour
- Digital Marketing
- Business Finance
- Managing Human Resources
- Product Management
- Distribution & Logistics Management
- Sales Management
- Business Analytics for Decision Making
- Elective 1*
- Asian Entrepreneurship & Innovation
- Asian Business Environment
- Retail Management
- International Economics
- Brand Management
*Subject to availability
Year 3
Elective 2*- Integrated Marketing Communication
- Strategic Global Marketing
- Marketing Research
- Services Marketing
- Graduation Project
- Competitive Marketing Planning & Strategy
- Innovative Product Development and Management
- Operations Management
- Elective 2*
- International Business Law
- Corporate Policy and Strategy
- Strategic Marketing Relationship
- Business Ethics & Social Responsibilities
- Managing People Across Cultures
- Strategic International Business Management
- B2B Marketing
*Subject to availability
General Studies
- Appreciation of Ethics and Civilizations / Communicative Malay Language 2 (International)
- Philosophy and Current Issues
- National Language A (**) or A*Gen Careers in Malaysia and Beyond, or Integrity and Anti-Corruption Course (***)
- Community Service and Co-Curriculum –
*Local students to take both Appreciation of Ethics and Civilizations and Philosophy and Current Issues
**for Local students without a credit in SPM Bahasa Melayu
***for students that have not taken Integrity and Anti-Corruption Course at Diploma level