Bachelor in Marketing (Honours) in collaboration with HELP University

Bachelor in Marketing (Honours)
in collaboration with HELP University

KPT/JPT(N/0415/6/0046) 05/29 (MQA/PA17045)

Programme Overview

The overall aim of this programme is to equip students with important roles in marketing and the contribution of marketing to the success of business enterprise. This programme enables students to master essential marketing theories linked to marketing practices, be able to apply them to various marketing environment and gain early exposure to the use of marketing analytics. Students can identify the roles of traditional and digital advertising and integrated communication across marketing communication tools, and be able to apply pricing knowledge and major social criticisms of marketing. Thus, as intended by Malaysia’s Higher Education Blueprint 2015-2025, students will be ready to become global corporate citizens.

WHY JOIN US

This course will equip graduates with excellent decision-making skills and train them to be innovative and creative in problem-solving.

Despite the rapid changes in the business environment, the course helps graduates develop critical thinking and effectively boost their communication skills.

The course opens doors to vast employment opportunities in marketing-related professional fields. Career Pathway:

Programme Structure & Courses

Year 1

Financial Accounting 1
Principles of Microeconomics
Principles of Management
Business Statistics
Information Technology for Business
Management Accounting 1
Principles of Macroeconomics
Business Law
Principles of Marketing

General Studies

Appreciation of Ethics and Civilizations
Philosophy and Current Issues
Communicative Malay Language 2 (International)
National Language A (**) or A*Gen Career in Malaysia and Beyond, or Integrity and Anti-Corruption Course (***)
Co-Curriculum – Event Management 2

*Local students to take both Appreciation of Ethics and Civilizations and Philosophy and Current Issues
**for Local students without a credit in SPM Bahasa Melayu
***for students that have not taken Integrity and Anti-Corruption Course at Diploma level

Year 2

Consumer Behaviour
Digital Marketing
Business Finance
Managing Human Resources
Product Management
Distribution & Logistics Management
Sales Management
Business Analytics for Decision Making
Introduction to Operations Management
Elective 1*

Elective 1*

*Subject to availability

UNIVERSITY CORE

Year 3

Integrated Marketing Communications
Strategic Global Marketing
Marketing Research
Services Marketing
Graduation Project
Competitive Marketing Planning & Strategy
Innovative Product Development & Management
Elective 2*

Elective 1*

International Business Law
Corporate Policy and Strategy
Strategic Marketing Relationship
Business Ethics & Social Responsibility
Manging People Across Cultures
Strategic International Business Management
B2B Marketing

All courses listed above are under the HELP University curriculum structure and those marked with * which are courses prescribed by the Malaysian Qualification Agency MQA

WHY JOIN US

This course will equipped the graduates with an excellent decision making skills and train them to be innovative and creative towards problem solving.

Despite the rapid changes in the business environment, the course will help the graduates develops critical thinking and boost their communication skills effectively.

The course will open doors to vast employment opportunities in marketing related professional fields.

FEES & INTAKES

2026 Intakes:

Jan, May & August

Full Fees in 2026(Approximately)(for local students):

RM60,505

MINIMUM ENTRY REQUIREMENT

Matriculation / Foundation or its equivalent: Minimum CGPA of 2.00 out of 4.00**
Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
STPM: Minimum Grade C (GP 2.0) in any TWO subjects
Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to Senate / Academic Board’s approval
Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate / Academic Board’s approval
A-Level: 2 Ds
Senior Middle 3 (UEC): 5 B’s***
Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
Any other equivalent qualification
**The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
***Please refer to the HELP University Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

CAREER PATHWAY

Market Research Analyst
Marketing Executive
Product Executive
Sales Executive
eCommerce Marketing Executive
Advertising / Promotion Executive
Brand Manager / Strategist