The overall aim of this programme is to equip students with important roles in marketing and the contribution of marketing to the success of business enterprise. This programme enables students to master essential marketing theories linked to marketing practices, be able to apply them to various marketing environment and gain early exposure to the use of marketing analytics. Students can identify the roles of traditional and digital advertising and integrated communication across marketing communication tools, and be able to apply pricing knowledge and major social criticisms of marketing. Thus, as intended by Malaysia’s Higher Education Blueprint 2015-2025, students will be ready to become global corporate citizens.
This course will equip graduates with excellent decision-making skills and train them to be innovative and creative in problem-solving.
Despite the rapid changes in the business environment, the course helps graduates develop critical thinking and effectively boost their communication skills.
The course opens doors to vast employment opportunities in marketing-related professional fields. Career Pathway:
*本地学生须修读Appreciation of Ethics and Civilizations （伦理与文明欣赏）和Philosophy and Current Issues（哲学与时事问题）
**仅适用于在SPM中马来语未考获优等（C）的本地学生
***仅适用于未在修读专业文凭阶段修读Integrity and Anti-Corruption Course（廉政与反腐败课程）的学生
Elective 1* 选修课1*
*视供应情况而定
Elective 1* 选修课1*
以上所列出的课程均属于精英大学（HELP University）的课程结构。标有*的课程是马来西亚学术资格鉴定机构（MQA）所规定的课程。
这门课程将栽培毕业生具备出色的决策能力，并培养他们在解决问题时的创新精神和创造力。
尽管商业环境瞬息万变，但该课程将帮助毕业生发展自己的批判性思维，并有效地提升他们的沟通技能。
The course will open doors to vast employment opportunities in marketing related professional fields.
2026 Intakes:
Full Fees in 2026(Approximately)(for local students):
Royal Perdana Edukasi
Hastadi Muljono, Director
Contact Details:
Tianjin Youxue Education Information Consulting.,LTD
Vickey
Contact Details:
vickeysong_88 (WeChat)
This course provides an introduction to information technology and Information systems. The student will be introduced to computer software, hardware, and networking technologies, Information systems, databases as well as information security and privacy. The subject also teaches students to maximize their use of mobile devices, make the most of online tools for collaboration and communication, and fully utilize today’s Internet capabilities. It highlights today’s most current technology trends and developments.
