The School of Communication, Arts and Multimedia (SCM), DISTED College, marked another successful milestone with the organisation of its flagship outreach event, Mic Drop 2026, on 25 July 2026.
The annual competition brought together aspiring young communicators from more than seven secondary schools across Penang, including SMK Convent Datuk Keramat, SMK Convent Green Lane, SMK Chinese Girls School Pulau Pinang, SMK Abdullah Munshi, Ideas International School, and several others.
This year’s event featured two exciting categories, the Podcasting Challenge and the AI Advertising Challenge, offering participants a platform to demonstrate creativity, critical thinking, storytelling, and digital communication skills. Students impressed the judging panel with innovative campaign concepts, engaging podcast productions, and thoughtful applications of artificial intelligence in content creation.
Centred on the theme “Stand Against Bullying”, the competition encouraged students to address an important social issue through the power of communication and media. Through compelling storytelling and creative campaigns, participants advocated for empathy, respect, inclusivity, and positive digital citizenship, highlighting the role of media as a catalyst for meaningful social change.
The event concluded with the presentation of trophies, hampers, and certificates to winning teams. All participants also received certificates of participation and souvenirs in recognition of their enthusiasm, creativity, and dedication.
More than just a competition, Mic Drop 2026 reflects SCM’s commitment to developing the next generation of ethical, innovative, and socially responsible communicators. By integrating creativity, technology, and social advocacy, the event continues to inspire young talents while strengthening communication competencies that are increasingly relevant in today’s digital landscape.
Nadia Jefri
Head of School, School of Communication, Arts and Multimedia
