Programme Overview

DISTED’s BA (Hons) Marketing Management programme gives practical marketing skills, underpinned by an understanding of the wider business framework in commercial, industrial, professional and public sector organisations, for you to start a career in sales and marketing, advertising, public relations, brand management, retailing and general management.
Intake Dates : January, March, September
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Programme Structure & Courses

  • Level 4

    • Business Agility
    • Digital Identity
    • Creating and Implementing Marketing Campaigns
    • Entrepreneurial Marketing
    • Experiental Marketing
    • The Professional Toolkit
    • Elective 1*
    • Elective 2*
    • Elective 3*
  • Level 5

    • Consumer Behaviour
    • Developing Collaborative Relationships
    • Business Creation and Innovation
    • Big Data
    • Digital Marketing Strategy and Planning
    • Social Media and Content Planning
    • The Digital Toolkit
    • Work Placement Project
  • Level 6

    • Customer Experience Strategy
    • Corporate Brand and Reputation
    • Digital Acquisition, Conversion and Retention
    • Business Ethics
    • Measuring Success
    • Knowledge Exchange Project
    • Elective 4*
    • Industrial Training*

    *Courses prescribed by the Malaysian Qualifications Agency (MQA)


Minimum Entry Requirements

Minimum Entry Requirements

  • All related and/or MQA accredited diplomas with CGPA 2.00 are eligible for advanced standing into Level 5 of the degree
  • STPM: Grade C (NGMP 2.00) in any 2 subjects, and a Pass in Mathematics and English at SPM level
  • A-Level: 2 Passes
  • SACE International / HSC / AUSMAT: ATAR 50
  • UEC: Grade B in 5 subjects including Mathematics and a Pass in English
  • Matriculation / Foundation qualification: CGPA of 2.00

English Proficiency Requirements

  • SPM 1119 English: Credit
  • IELTS: Band 6
  • TOEFL: 87
  • Pearson Test of English: 51
  • DISTED English Proficiency Test: 50%

Exemption may be granted to students who have satisfactorily completed a post-secondary studies programme that is fully conducted and assessed in English.

Other equivalent qualifications recognised by the Malaysian Government.

Fee Structure
DurationTotal SemesterLocal Student Approx Fees (RM)International Approx Fees (RM)
3 years862,00067,000
2 years 643,00049,000
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