CERTIFIED BUSINESS INTELLIGENCE PROFESSIONAL (CBIP)

COURSE OVERVIEW

Behavioural Intelligence focuses on unlocking the behavioural patterns of individuals. The advancement of technology has allowed businesses to uncover deeper customer behavioural insights, customize their products or solutions and create a better customer experience. With behavioural intelligence, customers and businesses can engage in more meaningful discussions, helping businesses unlock opportunities and build loyalty. The deep understanding of customer behaviour can also help businesses reduce unnecessary spending, enhance revenue and reduce risk when launching new products.

TRAINING DETAILS

• Type of Training: Non-e-learning
• Duration: 3 days
• Total Training Hours: 24 hours
• Minimum Training Qualification: Suitable for anyone, even without prior technological experience.

 UPCOMING TRAINING SCHEDULE JAN – JUN 2024

• Type of Training: Non-e-learning
• Dates : 5- 8 Feb
• Time: 9.30 am – 5.30 pm
• Mode of Delivery: Face-to-Face

CERTIFICATION

Upon course completion, participants will receive a “Certificate of Competency“

WHO SHOULD ATTEND

CTO, CISO, CIO, HR Analyst, Marketing Professional, Sales Professional , Data Analyst, or Anyone who are interested in pursuing a career in the areas of Data Analytics and Behavioural Intelligence.

TARGETED INDUSTRY

Suitable for all industry

LEARNING OUTCOME

Participants will acquire knowledge and competency in applying Data Analytics (DA) and Behavioural Intelligence (BI) concepts to designing tech solutions and related intervention. Participants will also gain advanced knowledge on how to work with data from different business units to achieve business strategic intelligence using Python Programming.

TRAINING METHOD

Involves rigorous hands-on / practical exercises, usage of real-time case studies, role playing and group discussion.

COURSE MODULES

• Module 1: Introduction to Data Analytics
• Module 2: Overview on Behavioural Intelligence
• Module 3: Customer Segmentation for Behavioural Analytics
• Module 4: Understanding Customer Behavioural Journey
• Module 5: Data Pre-processing and Cleansing with Python
• Module 6: Data Exploration and Visualization
• Module 7: Unsupervised Learning: Customer Segmentation
• Module 8: Overview on Data Sensemaking
• Module 9: Measuring Findability and Navigation

EXAMINATION

Participants are required to attempt an examination upon completion of course. This exam tests a candidate’s knowledge and skills related to Data Analytics, Behavioural Analytics and Python Programming based on the syllabus covered. Participants are expected to score a minimum of 70% to pass the examination.

FEES

RM 2,900 / pax : 3 days

Inclusive of training materials and refreshment.

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