BA (Hons) Marketing Management

Career-Driven Business Education

 

 

Staffordshire University UKbusiness-law-5star

Intake Dates
January
March
July
September

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KPT/JPT(R/342/6/0049) 12/17 MQA(A8440)

This degree programme gives practical marketing skills, underpinned by an understanding of the wider business framework in commercial, industrial, professional and public sector organisations, for you to start a career in sales and marketing, advertising, public relations, brand management, retailing and general management.


Level 4

  • Business Environment 1
  • Business Skills 1
  • Business Skills 2
  • Legal Environment of Business (Malaysia)
  • Introduction to Business Accounting
  • Managing People and Performance
  • Marketing Principles
  • Small Business and Enterprise

Level 5

  • Business Environment 2
  • Business to Business Marketing
  • Consumer Behaviour
  • Critical Reasoning
  • Managing Organisations
  • Marketing in Practice
  • Operations Management
  • Elective 1

Level 6

  • Brand Management
  • Integrated Marketing Communications
  • International Marketing
  • Marketing Research and Information
  • Project
  • Strategic Marketing Management 1
  • Strategic Marketing Management 2
  • Elective 2
  • Elective 3*
  • Industrial Training*

General Studies
Students are required to complete the compulsory General Studies prescribed by the Malaysian Qualifications Agency (MQA).

Assessment System
Coursework and / or examination

All courses listed above are under the Staffordshire University curriculum structure and carries 15 credits except for those marked with * which are courses prescribed by the Malaysian Qualifications Agency (MQA).

Duration of Study
Intakes are available in January, March, July and September for a duration of 6 semesters over 3 years totalling 120 to 121 Malaysian Qualifications Framework credits and fulfilling Staffordshire University curriculum structure of 360 credits. These programmes are to be completed entirely at DISTED.

BA (Hons) Accounting & Finance
Malaysian University English Test (MUET) Band 2 AND

All related and/or MQA accredited diplomas with CGPA of 2.50, and Credits in Mathematics and a Pass in English at SPM level are eligible for advanced standing into Level 5 of the degree programme

STPM: Grade C+ (NGMP 2.33) in any two subjects, and Credit in Mathematics and a Pass in English at SPM level
A-Level: 2 Passes
SACE International / HSC / AUSMAT: ATAR 50
UEC: Grade B in 5 subjects including Mathematics and a Pass in English
Matriculation / Foundation qualification:
CGPA of 2.50, and Credit in Mathematics and a Pass in English at SPM level

BA (Hons) Business Management / International Business / Marketing Management
All related and/or MQA accredited diplomas with CGPA 2.00 are eligible for advanced standing into Level 5 of the degree

STPM: Grade C (NGMP 2.00) in any 2 subjects, and a Pass in Mathematics and English at SPM level
A-Level: 2 Passes
SACE International / HSC / AUSMAT: ATAR 50
UEC: Grade B in 5 subjects including Mathematics and English
Matriculation / Foundation qualification: CGPA of 2.00

English Proficiency Requirements
SPM 1119 English: Credit
IELTS: Band 6
TOEFL: 87
Pearson Test of English: 51
DISTED English Proficiency Test: 50%

Exemption may be granted to students who have satisfactorily completed a post-secondary studies programme that is fully conducted and assessed in English.

Other equivalent qualifications recognised by the Malaysian Government.

  • Exemption of 9 papers (F1-F9) in Association of Chartered Certified Accountant (ACCA).
  • Obtain a prestigious degree from Staffordshire University, one of UK’s leading
    modern universities.
  • The curriculum has been designed to be career-relevant based on Staffordshire
    University’s strong and close links with industry and commerce.
  • The Bachelor degrees are subject to Staffordshire University quality assurance procedures and are required to meet the expectations of the higher education regulatory bodies in the UK.
  • Staffordshire University appoints external examiners from other universities to oversee academic standards at DISTED.

At DISTED, you experience an exciting, practical all-rounded tertiary education conducted in a conducive campus environment. Learning approach includes group classroom teaching, discussions, research projects and oral-aural activities.

  • All our degree programmes are conferred by Staffordshire University, UK.
  • Diploma graduates are also awarded with dual certification from BTEC and DISTED.
  • Qualified, experienced, dedicated and caring lecturers supported by experienced
    technical staff who closely monitors student’s academic progress.
  • High quality textbooks available to students for required reference on assignment topics.
  • Programmes supported by an Industry Advisory Panel comprising representatives from prominent enterprises, providing networking and assistance in matching academic programmes with industry needs and employment market trends.
  • Ideal learning environment at our purpose-built Yeap Chor Ee Heritage Campus with excellent modern facilities.
  • Scholarships are available to Malaysian students*.

*Terms and conditions apply

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